Employer Branding Manual
Employer branding isn’t just about a great logo or tagline. It’s a long-term pathway.
It all starts with a compelling employee value proposition—a promise that resonates with your people and sets you apart in the market. At Talent Forum, we design EVPs that reflect your organizations and meet employee expectations.
Whether it’s campus branding, job fairs, industry benchmarking, or expanding your talent networks, we make every detail a chance to highlight your culture, potential, and values.
Employer branding begins from within. From crafting job ads that reflect your brand to refining the interview experience, every detail counts. We enhance internal engagement by aligning branding with HR KPIs, promoting internal mobility, and empowering employees through referral programs.
Last impressions matter. Even unsuccessful candidates and offboarded employees can be brand ambassadors. We help you manage these interactions professionally, fostering positivity for future opportunities.
Talent Forum delivers actionable solutions, from mapping to onboarding and offboarding. We help organizations build employer brands that inspire, attract, and retain above average-top talent.
Employer Branding Manual – creating organization’s identity
This service does not justify the need for Employer Branding for an organization; rather, it focuses on how to build a preferred employer, which is what Employer Branding is all about.
Following the framework of this proposed service, the organization can anticipate the following areas where we will collaboratively implement your organization’s “Employer Branding”:
Following the pathway of this proposed service, the organization can anticipate the following areas where we will collaboratively implement your organization’s “Employer Branding”:
Mapping TG – Target Group:
- How to integrate employer branding with KPI?
- How to manage BI of talent market?
- Format, tools.
Framing TG:
- Comparator mapping.
- Backward linkage partnering.
- Consulting firm partnering.
- Talent sourcing firm Partnering.
- Training firm partnering.
- Talent community engagement.
Developing EVP – Employee Value Proposition:
- How to communicate EVP to its stakeholder?
Managing Campus Branding:
- What organizational USP to communicate?
- Who to represent the organization?
- Talking points guideline.
- Backdrop banner guideline.
- X banner guideline.
Managing Job Fair:
- What organizational USP to communicate?
- Which team to represent the organization?
- Talking points guideline.
- Backdrop banner guideline.
- X banner guideline.
Managing the Expectations of Functional Heads & Establishing Control:
- Dimension:
- HR Business Partnering.
- Recruitment SLA.
- Role Profile.
- KPI.
- Employee Requisition.
- Recruitment Master MIS
Preparing Job Ad:
- How to prepare a job Ad?
- Which EVP should be covered in the Ad?
- Perspective:
- IJP
- Campus
- Job Portal
- Website
- Social Media
- Dimension:
- Local
- Expat
Engaging Internal Stakeholder:
- What effect does employee referral policy have on employee branding?
- Why do we need to use IJP so frequently to establish employer branding?
Managing Interview:
- Managing calling template for candidate.
- How to manage interview invitation.
- Assessors.
- Assesses.
- How to set up an interview room.
- Room booking.
- Chairs set-up.
- Logistics.
- Managing dress code.
- Employer.
- It doesn’t matter if it’s formal or informal; what matters is whether it represents the organization.
- What effect does interview management have on the organization’s branding? How can one make a difference in a routine task by doing it differently?
- Managing evaluation.
- Assessment center.
- CBIT.
Managing Short-listed Candidates:
- How to call for pay-slip from the shortlisted candidate?
- Which position(s) cannot be called for a pay-slip?
- How to prepare a structured CTC format?
- How to make communication of CTC to the shortlisted candidate?
- How to verify employee experience from the preceding organization?
Managing Employment Documents:
- Preparing an internal memo.
- Preparing offer letter.
- Managing medical check-up.
- Managing employment letter & joining docs.
Managing Onboard Strategically:
- Managing employee capex.
- Managing employee opex.
- Managing joining documents.
- Managing onboard communication.
- Managing floor communication.
- Taking employee’s acknowledgement on COBC, Ethics.
- Sharing employee role.
- Sharing employee KPI.
- Arranging a coffee meeting with CHRO and/or CEO.
Managing Compliance:
- Managing checklist
- Managing EPF
- Taking commitment for shortfall of required documents.
Managing Employee Induction:
- Taking employee’s acknowledgement on policy matter.
Managing Unsuccessful Candidate:
- Is it part of the KPI?
Managing HR Community:
- Is it part of the KPI?
We will collaboratively deliver professional comprehensive employer branding through actionable tools, insights and advice.
Talent Forum collaborates on HR consultancy projects for clients managed by an international consulting firm.
We have worked with and delivered consulting results in the FMCG (MNC & Local), Tobacco, Telecom, Food, Food Ingredient, Pharmaceuticals (MNC & Local), Textile, RMG, RMG Accessories, Large Conglomerate, Government, Bank (International & Local), MFS, GAS, Leather, Automobile, Construction & Building Materials, Consulting company, DTH, e-Commerce & Logistics, Electronic Appliance, Technology, Property & Hospitals, Media, UN, Bilateral Organization, INGO, and Local NGO sectors.
Under the umbrella of MNC, Large Local, and Consulting Organization, we covered nearly all sectors at the corporate, manufacturing, upcountry, and international levels.
Want to take this consulting service forward?
Please direct your communication at the below cited email and/or phone to explore how we can add value to your organization.
+880184 10 10 200
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